I worked as a Lead Designer on a proposal to rethink and redesign the Italian fashion brand, Marina Rinaldi e-commerce website, part of Max Mara Fashion Group. The deal was closed after a convincing pitch.
Creating and developing a strong and consistent digital identity for the brand. Improving the user journeys. Integrating Marina Rinaldi sub-brand, Persona. Reinventing the showcase of products while reaching the best level possible in terms of accessibility.
The redesign was a success for the brand. The average customer basket value and the number of unique visits increased significantly.