To promote the launch of the new episode of the franchise Ghost Recon, Ubisoft and DDB° Paris were looking for a partner to bring to life a unique and audacious idea. Working at makemepulse at that time, I took a journey on this project, acting as a Lead Designer and Interactive Art Director, from the proposal to the production phase.
Designing and building a vast world that was consistent with the game universe. Creating the best storyline and mechanics possible to lead the user to dive into the experience. Encouraging the user to register to the beta.
This digital activation was a huge success. Ghost Recon Wildlands was the best beta launch in Ubisoft history with 6.8 million gamers signed up. Dwell time on the website was 10 minutes on average and 30% stayed more than 25 minutes. It was also a creative success with no more than 32 awards won on different advertising festivals.