Marina Rinaldi

Match the moods, needs and desires of women with exclusive apparels designed for everyday.

project

Marina Rinaldi
E-commerce website

agency

Made at Werkstatt
as Freelance Lead Designer

role

Branding — Interactive Art Direction — UI/UX — Motion Design

CONTEXT
I worked as a Lead Designer on a proposal to rethink and redesign the Italian fashion brand, Marina Rinaldi e-commerce website, part of Max Mara Fashion Group. The deal was closed after a convincing pitch.

DESIGN CHALLENGE

Creating and developing a strong and consistent digital identity for the brand. Improving the user journeys. Integrating Marina Rinaldi sub-brand, Persona. Reinventing the showcase of products while reaching the best level possible in terms of accessibility.

OUTCOMES

The redesign was a success for the brand. The average customer basket value and the number of unique visits increased significantly.